Designing Brand Identity - Alina Wheeler 3rd ED 2009

This book "Designing Brand Identity by Alina Wheeler" is a powerfull book to improve your knowledge about graphic design or who studied Visual Communication Design. It's contains a quick reference guide to creating a powerfull brand identity. Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. Brand identity takes disparate elements and unifies them into whole systems.

This book contains :
Brand basics
What is brand?What is brand identity?What is branding?Who are stakeholders?Why invest?Brand strategy, Positioning,Big idea, Customer experience,Names, Brand architecture,Taglines,Staying on message,Cross cultures.
Brand identity ideals
Overview,Vision,Meaning,Authenticity,Differentiation.,Durability,Coherence,Flexibility,Commitment,Value
Brand identity elements
Brandmarks,Sequence of cognition,Wordmarks,Letterform marks,Pictorial marks,Abstract marks,Emblems,Characters,Look and feel
Brand forces
Brand Dynamics,Sustainability,Social media,licensing,Private labeling,Certification,Personal branding
Before and after
Merger,New name,Redesign,Packaging


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File size : 20,8 MB | PDF
Designing Brand Identity - Alina Wheeler 3rd ED 2009
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